New Product Development for Dummies — ePUB download

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      Bonita Bolden
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      New Product Development for Dummies
      by Robin Karol

      New Product Development for Dummies • CLICK HERE

      • Format: paperback, 357 pages
      • Author: Robin Karol
      • Publisher: For Dummies
      • Genres: business
      • ISBN: 9780470117705 (0470117702)
      • Language: english
      • Release date: May 1, 2007

      About The Book

      The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include:

      Developing a winning NPD strategy Generating bold new ideas for products and services Understanding what your customers really want Keeping projects on track, on budget, and on-time Building effective cross-functional teams Planning and executing a blockbuster launch Collaborating with global partners Maximizing your chances for success No matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.

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    • #5663 返信
      taxi-works
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      The Disheveled Dictionary: A Curious Caper Through Our Sumptuous Lexicon by Karen Elizabeth Gordon · 9780395689905

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